We describe ourselves as a creative growth engine fueled by an entrepreneurial spirit. We embrace curiosity, question assumptions and see beyond the limitations of the status quo with a willingness to challenge conventional thinking.
Our Services
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From business strategy to brand planning to experience mapping, our team of skilled strategists have a proven ability to identify the sweet spot between the brand’s business, the categories’ landscape, the market’s trends and the consumer’s mindset. Our approach to strategy is rooted in the identification of insights that fuel action, shape market differentiation and identify ways to drive consumer relevance to deliver strong impact for our clients.
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Our creative department is made up of big thinkers, modern storytellers and compelling content creators. We concept, execute and deploy work to drive home a brand message, a business goal or cultural moments in real-time. From TV to TikTok, whatever the ask, our team prizes ideas that are imaginative, insightful, innovative and will help our clients’ businesses grow.
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Our expert team of media planners, buyers, social media managers, SEM specialists, community managers and analysts deliver a full suite of media capabilities. As part of our philosophy, all our media recommendations are born of a rigorous process rooted in a deep understanding of your brand goals, cross-platform research and your audience’s needs. For each campaign, we uncover data and insights that allow us to effectively drive users down the funnel and optimize our communications strategy and plan based on the needs of the consumer. We also have an in-house agency trade desk that allows us to achieve the most efficient and effective programmatic digital buys to drive your bottom-line.
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Our Emmy-award-winning production group specializes in everything from comedic bite-sized content to anthemic films. This dialed-in group of directors, cinematographers, producers, editors, makers, animators and photographers work in lockstep with the creative team to maximize creative solutions from project onset. We can then direct, shoot and assure all the hard work that went into concepting a brilliant idea gets executed on time and on budget.
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Our account team understands our clients’ businesses like it was our own and is charged with driving the clients’ agendas within the organization, ensuring access to the best talent, assets and resources, and spearheading a leadership task force that meets with clients to ensure a successful partnership. Our project management team works to keep projects on track and on budget, and meets with business leaders regularly on operational topics to improve teamwork and drive for continuous improvement.
New Business Inquiries
Reach out to McKensie
Director of New Business
newbiz@gykantler.com • 617.303.1615
Leadership
Leadership
Travis York
Chief Executive Officer
Pam Hamlin
President
Francis Ferrara
Chief Financial Officer
Mike Stevens
Managing Director
McKensie Saldo
Director of New Business
Nicolle Fagan
Head of Account Management
David Bohl
Director of Strategy
Adam Telian
Head of Media
Ginger Ludwig
Head of Marketing & Comms
Tina Yanuszewski
Head of Talent and Culture
Cristin Barth
Group Creative Director
Scott Nicholson
Creative Director
Andrew Harris
Creative Director
Sarah Spitz
Head of Production, Management and Operations
Matt Doyle
Executive Creative Producer